For journalists and partners
Press kit
Logos, brand colors, type and a short description of the Amin Foundation. Free to use when you write about our work.
About the Amin Foundation
The Amin Foundation (Amin Foundation Inc.) is a New York not-for-profit corporation founded in 2022 by the Amin family of Queens, New York, in memory of Basir Amin, Nasrin Amin and Afrid Haider. It works for water-safety education, swimming lessons, awareness, and training and equipment for emergency responders, and it supports families after a drowning, with special care for desi and other minority communities. Its website, aminfoundation.io, offers free, sourced water-safety guides, tools, printables, lesson plans and kids' games.
Logos
Please use the logo as it is: don’t stretch it, recolor it, add effects or crop the wordmark. Leave clear space around it at least as wide as the letter “A”.
Brand colors
- Brand teal
#2E9AA6Fills, large shapes and backgrounds - Logo teal
#4AA3ADThe logo mark and wordmark - Deep teal
#0F5F69Text, links and buttons on white (7.3:1 contrast) - Ink
#1D1D1FBody text and the AMIN wordmark - Sun
#F6C64AWarm accent (use ink text on it) - Coral
#E4664FWarnings and the lifebuoy bands - Navy
#0B2540Emergency information - White
#FFFFFFBackgrounds
Type
- Every life is worth savingNunito for headings (ExtraBold). Open source, SIL Open Font License.
- Every life is worth savingAtkinson Hyperlegible Next for body text. Designed for legibility, SIL Open Font License.
Infographics and resources
Our infographics are free to share and embed with credit. Each one lists its sources. Browse the infographics or the resource library.
What you can do today
Writing about water safety or drowning prevention? Tell us about your story, and we will help where we can.